“Great ideas don't win because they’re great. They win because they resonate with the people they're meant for. That is the through line across story, brand, and venture: You have to make them care.”
~ Joel Bergvall
Joel Bergvall is a Swedish American filmmaker, media executive, and narrative strategist. He serves as Head of Film and Television for Down Home, the Skydance backed media venture founded by Tim McGraw and Shareability. His work spans documentary, studio features, branded entertainment, and creative strategy, including projects for Warner Bros, FOX, Sony, Disney, and global campaigns with Cristiano Ronaldo, John Cena, Dua Lipa, Ed Sheeran, and Sylvester Stallone.
Advises executives, creative teams, and organizations on narrative strategy, story structure, and communication frameworks.
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